Luxury Jewelry Design

Role: Jewelry Designer & Design Consultant

Client: Luxury jewelry brand operating at the center of hip-hop and celebrity culture.

Timeframe: 2018-2023

Challenge: Translate artist identity, performance, and cultural presence into high-end jewelry designs within a fast-moving, production environment, while maintaining precision, originality, and manufacturability.

The Approach

Interpreted loose concepts, creative briefs, and artist personas into rendered jewelry designs.
Developed detailed sketches and visual directions used by 3D fabricators for production.
Worked behind the scenes in close collaboration with stakeholders to ensure designs translated accurately from concept to final piece.
Designed with cultural relevance in mind, balancing luxury craftsmanship with bold visual identity aligned to hip-hop aesthetics.

The Outcome

Jewelry designs worn by some of the most influential hip-hop artists of the last decade, contributing to the visual language of modern hip-hop luxury.
Two chains featured in ICE COLD (2023), a New York Times-bestselling book published by TASCHEN documenting the history of hip-hop jewelry.
Book included in a 2023 exhibition at the American Museum of Natural History, reaching a public audience of over 5 million during its run.

Deliverables