Portfolio

I’m Royal Lee,

Creative Director.

I direct brands at the intersection of subcultural credibility and scale; the moment a brand has to grow without losing what made it real.

Jewelry designed through Eliantte for Travis Scott, Lil Wayne, MUSTARD, Rich the Kid, and City Girls — featured in TASCHEN's ICE COLD. Press in GQ, TMZ, and MTV. 11 years working under Apple’s brand system.

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The word "TASCHEN" in bold black letters on a white background.

The work has been seen by:

Close-up of the GQ magazine logo in black on a white background.
Black logo with the lowercase letters "uz" and the uppercase letter "Z" layered next to each other.
MTV logo in black and white with stylized text and geometric shapes.
Large white letter V on a black background
Black square with the word 'COMPLEX' written in large white letters in the center. Black and white photos of diverse people and scenes surrounding the text.
The logo for the show 'The Source' with white text on a black background.
Luxury Jewelry Design

Luxury Jewelry Design
Manhasset Mural

Manhasset Mural
Slowbucks

Slowbucks
"There Is No Free" Pop Up Experience

"There Is No Free" Pop Up Experience
Almost There

Almost There
Legacy Strength Gym

Legacy Strength Gym
Refil - AI-Assisted Product Design

Refil - AI-Assisted Product Design