Transforming Ideas into Standout Brands
For over 15 years, RFL Design Corp. has been more than just a design studio – we're visual storytellers who transform ideas into unforgettable brand experiences. Founded by Royal Lee in Queens, New York, our studio combines artistic innovation with strategic thinking to create brands that truly connect.
Our Journey
What began as a passion for visual storytelling has evolved into a dedicated mission to help businesses find their unique voice in a crowded marketplace. Royal's journey – from art educator to Apple creative to independent brand designer – brings a unique perspective to every project. This diverse background allows us to not just design, but educate and empower our clients throughout the branding process.
Our Approach
At RFL Design Corp., we believe great design is born from understanding. We dive deep into your business's core values, audience, and aspirations to create visual identities that resonate. Whether it's crafting a logo that captures your essence, designing packaging that demands attention, or developing a complete brand system, we ensure every element tells your story coherently.
Our Services
Brand Identity Design: Creating visual systems that capture your essence
Logo Creation: Crafting memorable marks that stand the test of time
Product Packaging: Designing experiences that make products unforgettable
Custom Jewelry Design: Translating luxury into visual language
Visual Storytelling: Illustrating your brand's journey through compelling graphics
Our Promise
Every project at RFL Design Corp. is handled with personal attention, professional excellence, and a commitment to transforming your vision into reality. We don't just create designs; we build lasting partnerships that help businesses grow.
My company’s values are my own:
Trust
Each project I take on is anchored in trust, ensuring clients feel confident and secure at every step. Fifteen years of steadfast partnerships reflect my commitment to being the reliable force behind your brand's visual journey.
Reliability
I think of it as my signature, a promise woven into the fabric of RFL Design Corp.'s ethos. My track record of successful deliveries within timelines and unwavering support stands as testament to a work ethic that never falters.
Balance
With a career built on creating harmony between artistry and client visions, I have a unique balance in design. At RFL Design Corp., we craft each piece to strike the perfect chord, ensuring every element exists in beautiful equilibrium. More importantly, it is a partnership for your ideal customer’s benefit.
Some recent work with clients.
Portfolio Page Coming Soon*
Gray notebook with a graphic of yellow banners and black letters on the cover, packaged in a clear plastic sleeve against a blue background.
Illustrated packaging with 'Capitol Hill Ent' logo, showing a stylized building and greenery, in a transparent plastic sleeve against a blue background, with a small text plaque at the bottom.
Book titled 'Babies Worldwide' with illustration of Earth and clouds, packaged in a transparent plastic bag.
Graphic of a child with a cap and a bottle, seated next to a teddy bear, on a notebook inside a plastic sleeve.
Zippered bag with turtle design and RFL logo on blue background
A packaged book titled "Kid Bully" with "Est. 2013" on the cover, presented against a blue background. The package has a logo with the text "RFL" in the top left corner.
Notebook with text 'Just a Kid from New York City' and an illustration of a building, packaged in clear plastic, on a blue background.
Graphic illustration of a skateboarder in a blue hoodie, with a masked face, depicted on a book cover inside a transparent, resealable plastic pouch. "RFL" logo is visible on the top left corner.
Gray package with black text 'Kings Park Kids' and a crown graphic, inside a clear plastic bag, on a blue background.
A gray notebook with 'JC' logo inside a clear plastic bag, blue background.
"King's Park Kids" book cover in a plastic sleeve, featuring illustrated children and a pigeon.
Gray notebook in a clear plastic bag with "Geek Girls Glam" logo featuring pink glasses and crossed pencils, on a blue background.
Notebook with logo and branding in transparent resealable bag on blue background
Sealed package with a graphic of a hand holding a flare on a light green cover
Packaging with a cartoon sandwich character with a superhero theme, wearing a blue cape and sneakers. Text "@OFFICIAL_B_RYE" is above the character, and an RFL logo is on the top left. A blue background is visible.
Illustrated cat with sunglasses and cap on packaging
Logo for 'B.O.S.S.' by Scott G, Recording Artist
Gray book with bold black logo in clear plastic packaging, blue background.
Book titled "Across the Water" in sealed packaging on a blue background.
Logo for Nicole Rose Salon (Manhasset, NY)
Plastic-wrapped notebook with 'Empowered Nutrition' printed on cover, set against a blue background.
Plastic packaging with an illustration of a green thumbs-up hand holding a torn paper with a red "X", "RFL" logo above.
Plastic-wrapped notebook with geometric design and silhouette of dancer
Book titled 'space 2 mend' in a clear plastic package, featuring a green and blue logo with stylized shapes.
Graphic design featuring a hand manipulating a sphere labeled 'DJ Logic,' packaged in a clear plastic bag on a blue background. Branding includes 'RFL' and 'aflworld.'
Gray and purple design with airplane silhouette over a large "W" printed on a card, encased in a transparent plastic bag, with a blue background.
Vacuum-sealed package labeled 'Top Shelf Exotics' with a vault door design on a blue background.
Logo for 'Anime Runs The World' collection for Fashionably Fly Clothing
Sealed package with graffiti-style "Trapboarding with Melanin Quasar" text on the cover, featuring "RFL" logo, on a blue background.
A book with "Lil Rascalz" on the cover, sealed in a plastic bag. The RFL logo is at the top left. The background is blue.
A plastic-sealed package containing a notebook or book with a graphic of black crystal-like shapes and the text "Pink Gem" on the cover, on a blue background.
Gray notebook with 'Phobia' and clown logo, sealed in clear packaging, blue background.
Plastic bag containing a gray folder with colorful geometric logo and "RFL" text on top left, against blue background.
Book cover titled "Pete's Good Eats" in a clear plastic sleeve against a blue background.
Packaged item with 'raffaella hendrick makeup artist' text on gray paper inside a clear plastic pouch on a blue background.