Cover Art & Merchandise

Role: Designer & Creative Strategist

Context: Visual systems for music-adjacent and lifestyle brands requiring strong narrative cohesion across physical and digital touchpoints.

Primary Goal: Create visually distinct cover art and merchandise systems that reinforce brand identity, support storytelling, and scale across platforms and products.

Challenge: Design artwork that could function simultaneously as cultural expression, commercial product, and brand signal—often under tight timelines and evolving creative direction.

The Approach

Developed concept-driven artwork rooted in artist identity, campaign themes, and audience context.
Designed cover art and merchandise graphics to function as a unified system across apparel, packaging, and digital promotion.
Balanced expressive visuals with production realities to ensure designs translated cleanly to print and physical goods.

The Outcome

Produced cohesive cover art and merchandise that strengthened brand recognition and supported campaign rollouts.
Created assets designed to scale across platforms while maintaining visual clarity and consistency.

Deliverables