Apple Manhasset Mural

Role: Lead Designer & Creative Lead

Client: Apple Retail; Manhasset, NY

Primary Goal: Create a public-facing visual statement that reflected Apple’s values during a moment of social unrest, while fostering community, solidarity, and trust.

Challenge: In the wake of the George Floyd protests and during the height of the COVID-19 pandemic, Apple stores—like many public spaces—were navigating how to respond with clarity, empathy, and integrity. The challenge was to create a message that acknowledged the moment without feeling performative, political, or disconnected from Apple’s brand standards.

The Approach

Initiated the mural concept internally, inspired by Gianna Floyd’s words: “My Daddy Changed the World.”
Secured approval from the Market Director and senior leadership, aligning the concept with Apple’s values around community, justice, and human dignity.
Assembled and led a cross-store team of Apple employees to execute the mural collaboratively.
Planned and completed the mural in a six-hour window using painters tape, rollers, and bold color—balancing speed, precision, and impact in a live retail environment.
Navigated real-time community response, coordinating calmly with local authorities and maintaining a respectful, open presence throughout the process.

The Outcome

The mural became a visible symbol of solidarity for the local community during a tense and uncertain period.
Received strong internal and external support, including social amplification from Apple’s VP of Environment, Policy & Social Initiatives, Lisa P. Jackson, and cultural commentator Ebro Darden.
Led directly to additional commissioned work, including a mural for Chelsea Piers Fitness later that year.
Reinforced my ability to lead creative work with intention, manage teams under pressure, and execute meaningful brand expression in public-facing spaces.

Deliverables