Royal from Queens: My Journey from Rapper/ Designer to RFL Design Corp. Founder

Reading Time: 5 minutes
Published: March 14, 2025



The Origin Story
My design journey began in Queens, not with client work, but with QSC - my own rap group. That first logo I created, with its shield design and gradient effects, was the foundation of my design philosophy. Every curve, every gradient in that QSC shield taught me something about visual storytelling.

“That first logo I created, with its shield design and gradient effects, was the foundation of my design philosophy.”

The Evolution
This foundation shaped everything that followed. From designing for other artists to founding RFL Design Corp a decade later, one principle remained constant: authenticity. In short, it's about capturing real stories and transforming them into visual experiences that resonate with the audience.

RFL Design Corp Today
Today, RFL Design Corp brings this same authentic approach to every project. Whether we're refreshing a brand or creating a complete identity from scratch our goal is the same: crafting visual narratives that connect with audiences and stand the test of time.

Our Unique Approach
What sets us apart isn't just our technical expertise or our 10+ years of experience it's the understanding that every client's story is unique. That lesson I learned creating the QSC logo still guides us: the best designs come from understanding not just what a client wants to say, but who they truly are.

Ready to Transform Your Brand?
Visit rfl.world to explore how we can bring your vision to life.



Connect With Us
Email: info@rfl.world
Instagram: @rfl.world